ICL, a leading global chemical manufacturer, is the largest bromine producer in the world. In order to increase awareness about bromine-based energy storage technologies, ICL wanted to make its vast know-how, expertise and existing research accessible to a wider audience through a dedicated website. ICL engaged Y.Benjamin to guide them through the entire process, working with management from the initial conception through the successful website launch.
The project kicked-off with a strategic research process, which included profiling similar companies that had analogous offerings in order to identify best practices. The second phase included creation of a website mockup that would showcase website usability. Once this was approved, we moved onto the content stage, working with ICL researchers to translate scientific research and findings into easy to understand case studies, infographics and content pieces. The project culminated with website design, which included branding ICL as a leading research partner and innovator.
ICL launched the bromine battery website, generating significant traction from leading industry stakeholders.