YOUR STEP-BY-STEP
GUIDE TO VALIDATING
YOUR MARKET FAST
This 5 week online program teaches you how to
quickly and efficiently collect valuable market
insights, making sure you get to market with an
offering your clients truly need
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It’s a fast-paced world out there, and you and your team need to keep up. We’ve condensed the traditional strategic research process (think old-school McKinsey style) into short, easy-tomanage sprints. In just three short weeks and 5 succinct chapters, SOS will teach you how to identify market demand and contact and engage experts, giving you everything you need to go to market and succeed.
Former investment banker, strategy consultant, and old-school market researcher turned strategic advisor to innovators. With over a decade of experience in the industry, I have helped hundreds of startups raise over $1B (and counting) by helping them to better understand their target markets, and enabling them to get to market with products their clients truly need.
Learn the Strategy
on Steroids
methodology
Collect market
insights for a test
case of your choice
The Total Package
1. Digital Content
Live videos and slide-based lectures featuring the methodology, real world case studies and actionable tips
2. Live Zoom Sessions
Meet Yael for a weekly strategic session, analyzing progress and discussing areas for improvement
IN ADDITION
Get access to full resource library
Tackling a huge research question can be daunting. This easy-to-use template shows you how to take a research question and break it down into manageable data points for collection.
Get organized when managing outreach attempts. This wish list template helps aggregate all your data in one place to track your progress.
Take the guesswork out of intro emails with our extensive library of outreach templates. Choose from dozens of templates and know exactly what to say when reaching out to market experts.
Document and organize notes from your interviews in a systematic and smart way, sharing conclusions with stakeholders and preserving organizational knowledge for future use.
Synthesizing huge amounts of data is time-consuming and confusing. This template leverages the principles of management consulting to help you synthesize all the data that you have collected and formulate strong data-backed conclusions.
insights are the
key to unlocking
success
Statistically, there are about 305 million startups created per year. About 90% of them fail. Why? Simple – lack of market need. According to recent figures, 42% of startups build a team, develop a product, and go to market, only to realize the market for their specific offering is non-existent (or critically lacking). In today’s world, markets and client needs change rapidly, and innovators must keep pace in order to succeed and stay relevant. By arming yourself with in-depth market knowledge, you and your team can clearly identify how customers might view your offerings and identify any gaps in consumer expectations, making sure you get to market with a product your clients truly need.
– About this course
– Engaging your market and the SOS methodology
– About this course
– Engaging your market and the SOS methodology
– Who are the most relevant experts?
– Where to find experts?
– How to reach out and cold email
– Dealing with ignorers
– Dealing with pushback
– The art of a perfect interview
– Formulating strategic conclusions
– Task: Complete strategic conclusion template