Pomvom, a social photo sharing technology, had completed development and was ready to test their app on users. Wanting to make sure to get their launch right, the company engaged Y.Benjamin to map the competitive landscape, as well as define and execute the initial launch.
To help Pomvom, Y.Benjamin conducted a detailed review of competing and analogous apps, assessing initial traction, product strengths and weaknesses, and go-to-market strategy. With college students identified as the most appropriate demographic, Y.Benjamin set up focus groups with students, and held launch parties at several US universities, resulting in app downloads. These downloads enabled the team to understand how users interacted with the app, providing initial product feedback to Pomvom.
Armed with feedback from college students, Pomvom was able to both iterate on the product and the go-to-market strategy, preparing the company for a broader launch.