at a glance
2 month
PROCESS
30+ senior execs
INTERVIEWED
1 board
PRESENTATION
THE NEED
NeuroApplied, a provider of innovative consumer insight analytics, had developed a strong technology and completed multiple pilot deployments. In order to scale operations, the company was formulating its GTM strategy and wanted to make informed, data-driven decisions when defining initial user segment, value proposition and pricing. NeuroApplied engaged Y.Benjamin to conduct market research to help build a strategy for the next stage of the company’s growth.
THE SOLUTION
The process kicked-off with an in-depth session to discuss the NeuroApplied product offering and define the main research questions. Given the cutting edge nature of the offering, few research studies were available, and primary research was conducted by interviewing over 30 senior industry executives (e.g. AMEX, Nabisco, Novartis, and Spotify). We distilled the findings into a series of conclusions that were presented to the NeuroApplied board, enabling them to form a decisive plan for the next stage of the company’s evolution.
at a glance
2 month
PROCESS
30+ senior execs
INTERVIEWED
1 board
PRESENTATION
THE NEED
NeuroApplied, a provider of innovative consumer insight analytics, had developed a strong technology and completed multiple pilot deployments. In order to scale operations, the company was formulating its GTM strategy and wanted to make informed, data-driven decisions when defining initial user segment, value proposition and pricing. NeuroApplied engaged Y.Benjamin to conduct market research to help build a strategy for this next stage of the company’s growth.
THE SOLUTION
The process kicked-off with an in-depth session to discuss the NeuroApplied product offering and define the main research questions. Given the cutting edge nature of the offering, few research studies were available, and primary research was conducted by interviewing over 30 senior industry executives (e.g. AMEX, Nabisco, Novartis, and Spotify). We distilled the findings into a series of conclusions that were presented to the NeuroApplied board, enabling them to form a decisive plan for the next stage of the company’s evolution.
"
Yael was highly effective at engaging the board and pushing us to think critically about the opportunities and challenges of different paths for our business, while giving everyone the necessary context and ultimately helping us make a decision.
"
Yael was highly effective at engaging the board and pushing us to think critically about the opportunities and challenges of different paths for our business, while giving everyone the necessary context and ultimately helping us make a decision.THE IMPACT
Primary research with leading CEOs that defined product use cases
THE IMPACT
Primary research with leading CEOs that defined product use cases
© Y. Benjamin