NeuroApplied, a provider of innovative consumer insight analytics, had developed a strong technology and completed multiple pilot deployments. In order to scale operations, the company was formulating its GTM strategy and wanted to make informed, data-driven decisions when defining initial user segment, value proposition and pricing. NeuroApplied engaged Y.Benjamin to conduct market research to help build a strategy for this next stage of the company’s growth.
The process kicked-off with an in-depth session to discuss the NeuroApplied product offering and define the main research questions. Given the cutting edge nature of the offering, few research studies were available, and primary research was conducted by interviewing over 30 senior industry executives (e.g. AMEX, Nabisco, Novartis, and Spotify). We distilled the findings into a series of conclusions that were presented to the NeuroApplied board, enabling them to form a decisive plan for the next stage of the company’s evolution.
Primary research with leading CEOs that defined product use cases